Now available to every Michigan resident, whether you have a library card or not, these new business databases can provide critical research to help your business grow. Learn about your competitors, your customers, and your community; see below!
BusinessDecision – This resource allows users to create unlimited reports and maps combining extensive consumer household, market segmentation, and demographic data with GIS mapping technology. Included are Census profiles targeting income, retail expenditures, housing and much more. Create a free account today!
DemographicsNow – This database has the power to provide comprehensive business and residential information for users to assess business viability, create sales leads and/or marketing mailing lists, analyze population trends and purchasing habits of your customers, find potential sponsors and donors, and much more.
Business Insights: Global – This resource combines an international perspective and sophisticated research tools with convenient access to a range of comprehensive learning materials. Using case studies, statistical data sources, news articles, academic journals, and topical reference materials organized by county, company, and industry, this resource will be especially useful for in-depth research.